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Top 10 Companies in Sex Toys Market in 2024 Shaping Global Industry Trends

“Things that can make a sex toy more expensive are things like materials, motors and tech and other features and capabilities,” says Finn. Men can choose from an enormous variety of masturbators, condoms, and sex toys, while ladies can choose from a large selection of sex toys like vibrators and dildos. Since you want to start with controlled orgasms, it is recommended for beginners to choose pocket pussies, penis extensions, and masturbator sex toys. With the masturbator, you can elevate your kinky enjoyment to a whole new level. The experience will leave you speechless with excitement and with memories you'll never want to forget.

This category falls right behind lingerie with 37 percent, and in front of essentials, such as lubricants and condoms, taking up 10 percent. Niche-oriented products are gaining in popularity and are carving out a place of their own. Along with them, products made especially for non-cisgender and non-binary individuals are becoming more common. A growing acceptance of gender and lifestyle differences in everyday life has allowed this advancement in the bedroom as well. Looking at statistics per state in the U.S., Vermont comes in first place with the number of bedroom items per person being purchased online. Interestingly enough, the type of items purchased greatly range according to location as well.

Sex toys are not well researched—beyond this study by the Swedish Chemicals Agency—or regulated by any consumer-safety agencies. However, the anus and rectum are delicate mucous membranes that are highly absorptive and prone to irritation, and many people use their toys more frequently than 15 minutes per week. For this reason, we decided to err on the side of caution and choose toys made from high-quality, nonporous materials for this guide.

Some vibrators are designed more for external clitoral stimulation (like the famous Hitachi Magic Wand), while others are specifically curved to target the G-spot—more on those in the next section. Because the adult industry is more vulnerable to fraud and chargebacks, it’s considered high-risk by banks and payment processing companies. This can make obtaining merchant services a frustrating process, from dealing with unnecessary fees to being denied service altogether. To process credit cards and online transactions so you can be properly compensated for providing your sex toy products, you’ll need to find a payment processor that supports selling adult products and services.

Evolved Novelties, established in 2006, is a leading player in the sex toys market, renowned for its innovative and stylish adult products. With a diverse range including vibrators, dildos, and couples' toys, the company emphasizes quality, safety, and advanced features like multiple vibration patterns and remote control capabilities. Evolved Novelties has earned industry accolades for its commitment to excellence and continues to expand its product lineup and online presence, making it a top choice for those seeking premium, cutting-edge adult toys. Sextoy.com makes it effortless to achieve orgasm and fulfill your wildest fantasies.

Gone are the days of sex toys that feel like knockoff action figures and clunky, pink, plastic rabbit vibrators—although rabbit vibes are still all the rage for some people. Today's toys are designed by sex educators, medical professionals, and the world’s greatest sexperts. Unlike in the old days, people with vulvas are very often the ones creating sex toys for vulvas. They're often made of high-quality medical-grade silicone and feature robust Bluetooth connectivity, programmable vibration patterns, and multiple motors designed to help you have a good time. Browse adult toys to discover pleasure-enhancing intimacy aids for sexual wellness.

It’s best to reserve any porous toys in your repertoire for solo play, or enjoy shared use with a condom (unless you’re fluid bonded). Playing with an unclean sex toy that’s been stored incorrectly is kind of like eating a loose mint that’s been rolling around in the bottom of a purse or gym bag for a while — sticky and covered in lint. We’re talking everything from cuffs, straps, cock rings, and ball gags to vibrators, butt plugs, and strap-ons — and everything in between. Raise your hand if you’ve ever tossed a sex toy back into your goodie drawer after a job well done so you could roll over and enjoy the afterglow.