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You also risk contracting a sexually transmitted infection (STI) or other infection, including gastrointestinal infections. Be the first to know about new product launches, CRAVE Culture editions, and exclusive drops and offers. This extremely targeted marketing helps you reach a very specific potential customer, while also defining your brand through its relation to the influencer’s brand. For this reason, you should properly vet influencers before entering a business relationship with them, as their previous or future tarnished reputation can reflect poorly on your business.

LELO iAB, an integral part of the renowned LELO brand, comprises experts and influencers advising on sexual wellness. Established in 2003, LELO gained prominence for its luxurious and innovative adult toys, offering sleek designs, premium materials, and cutting-edge features like app connectivity. The brand's accolades include awards for design and contributions to sexual health discourse.

We-Vibe is adored for its signature C-shaped wearable couple’s vibrators, originally developed as a unique sensual toy for mutual pleasure. Satisfyer merges tech innovation with sexual wellness to create a multi-sensory experience for women, men and couples that encourages intimate pleasure to become part of our daily routine. Satisfyer is renowned for its unique Air Pulse Technology, featured in best-sellers including the Satisfyer Pro 2 clitoral stimulator.

In terms of search engine results, “sex toys” is a very general keyword already dominated by established brands. Instead, targeting your keywords to be more specific to your brand and products can result in improved search engine rankings. The reselling method is one in which you don’t create your own product, but rather you source and resell existing products. If you’re considering resale, you can buy sex toys wholesale, which you then sell to your consumers. You can also utilize a manufacturer’s white label or private label. Whichever mode of manufacturing you chose has the upside of providing you with unique products that no other merchant sells.

The Strategist’s best-selling vibrator, the Vibe from Maude, launched four years ago with a highly SFW gray-and-forest-green website that looks more like a place to buy linen goods or silk button-downs than sex toys. The Vibe is made with 100 percent platinum-grade silicone (Restriction of Hazardous Substances passed/FDA grade), has three speeds controlled via one button, comes in a small canvas zip pouch, and charges with a USB. Maude founder Éva Goicochea and co–creative director, actress Dakota Johnson, recently launched a second egg-shaped vibrator called the Drop (see below).

Edge makes a highly rated, hand-fueled pump in a clear, latex- and phthalate-free tube so that you can see all your… business. When coupled with prostate stimulation, it can lead to powerful—we would argue "mind-blowing"—full-body orgasm. Sure, it's pricey at almost, but trust us, it's worth every penny. “Just be cautious about buying the cheapest toy you can find because some of the ultra-cheap products might be made of questionable materials and have low durability,” says Lehmiller. Plus, if you spend a little more, you can get a higher-tech toy that will offer more customization options, thereby allowing you to tailor it to your tastes and give you more variety in how you use it, he says. Prostate massagers stimulate the prostate gland, which can lead to incredibly intense, even mind-blowing, orgasms.